Social
Media

Content includes personal information, documents, videos and photos.

The ability to share photos opinions and events in real time has transformed the way we live and do business.

Social media has become larger and more accesible thanks to access to mobile applications some examples may include Twitter, Instagram, Facebook, Linkedln, TikTok, WhatsApp, Pinterest, Reddit.

Social Media has helped many individuals find common ground with others online, making the world more approachable.

In business, social media is used to market products, promote brands, connect to current customers, drive sales through advertising and promoting, gauge consumer  trends, offering customer service and support  and promote new business. In terms of customer feedback it makes it easy to tell a company about their experience with them. Business can respond inmediately, attend the customer problema, regain or rebuilt customer confidence.

Social media is also often used for Crowdsourcing. Customers  can use social networking sites to offer ideas for future products or improvements to current ones.

A common mistake is to use social media to talk about what is important to them rather than talking about what is important to the customer if you are successful engage with your customers it will be easy for you to identify their tastes and preferences

Other applications of social media are:

• Social media analytics : Allow us to gather data from blogs and social media websites and analyzing that data to make business decisions.
• Social CRM: Through social media sites a user can follow conversations, give feedback about a brand for real -time market data.
• Enterprise social networking: Helps a business stay closed to their customers, conduct research that can be use to improve business operations.

Social Media Marketing: It helps a company increase brand exposure and broaden customer reach, it involves (SEO ) Search engine optimization and (SMO) a strategy for drawing new visitors to a web site.